Give and Take to Drive Customer Satisfaction

June 7, 2019

A lot has changed since Henry Ford famously said, “Any customer can have a car painted any color that he wants so long as it is black.” Now, in many industries, the customer is king. Sellers, whether B2B or B2C, adjust their product and purchasing options to increase their number of customers, frequency of sales […]

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Cultivating B2B Customer Experience Excellence

May 24, 2019

I love that many brands are trying to get and keep my business by offering exceptional customer experiences. Consistent messaging, mobile applications, creating transactional experiences that are simple or even fun, and immediate access to effective support are just some of the things that make doing business with great companies stand out from the rest. […]

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Balancing Supply and Demand

April 26, 2019

Do I take a vacation, or put that money towards my retirement, or increase my down payment on a car? Do I go to the sandwich place a block away from my office? Or the one 15 minutes away that bakes their own fresh bread and that I could swear literally uses the secret ingredient […]

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The Cost of Doing What You Love

April 11, 2019

I love food. Going out to eat is one of my favorite activities, but it’s a habit that can be expensive. In setting my monthly budget I allocate funds for brunches, lunches and dinners, but as we all know, even the best laid plans often go awry; a new must-try wine or a chef special […]

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